Our story

A flight away.
Still there for every moment.

Silicon Valley to Pittsburgh is six to eight hours by plane. Giftyy started there, with one family spread across six states and two continents, and one question: how do you show up for someone when you can't be in the room?

Rafik and Ayesha smiling together in a selfie on a sunny city street
Ayesha & me, one flight apart
A note from Rafik

I'm in grad school in Silicon Valley. My wife, Ayesha, is in Pittsburgh. The rest of our family is spread across North Carolina, Maryland, Florida and Texas, and back home in Africa, where I'm from.

Birthdays are the easy part. The hard part is everything in between. When Ayesha has a rough day at work, or finally lands something she's been chasing for months, I want to be there. Not with a text. With something real, the moment it matters.

A hard day at workA big winA birthdayJust because

My friends and family have always called me the one who brings people together. Distance made that hard, even for me.

So I built Giftyy. First, so I could keep showing up for my own family. Then, so everyone, everywhere, could show up for theirs.

Rafik TarbariCo-founder & CEO
You're not the only one

Distance is the new normal.

1 in 5American adults doesn't live near any extended family.
22MAmericans now work from home. Your calendar holds your standups. Nothing holds your dad's birthday.
Our mission

Bring people together, wherever they are.

Every gift on Giftyy carries the person who sent it, and brings back the face of the person who opened it.

What we built

Three things no gift shop does.

The Giftyy chat with picks for Grandma Rosa

A personal gifting agent

Not a catalog. Giftyy remembers your people, notices their moments, planned or not, and finds the right thing. You just tap Pay.

A reaction duet: Happy early birthday, Erin!

The reaction comes back

They scan the Giftyy Card, watch your message, and record what their face does. It plays back as a duet, kept for the two of you.

A Giftyy gift box with an orange ribbon

Something real, every time

A specific item from a specific shop, never a voucher or a credit, arriving with your face and voice in it.

How we work
01

Empathy first

We design for how people actually feel about relationships, not how they're supposed to.

02

People over products

Every product decision starts with the recipient, not the catalog.

03

Simplicity at scale

Gifting should be effortless. We remove every point of friction we can find.

Who we are

The people behind it.

Rafik Tarbari

Co-founder & CEO

Carnegie Mellon INI. AT&T engineering. PicoCareer founding team. Built Giftyy's full stack: mobile, marketplace, ML. The one who brings people together.

Ayesha Jean-Baptiste

Co-founder & CMO

Duke. FIU. UPMC clinician. The voice of the recipient in every product decision. Also, the person Rafik built Giftyy to show up for.

Who will you show up for today?

A hard day, a big win, or no reason at all. Giftyy helps you be there, from wherever you are.

Join the beta