Built for the
relationships
that matter.
We met in Pittsburgh. We're newly married. Rafik is in Silicon Valley; Ayesha is in Pittsburgh. We built Giftyy because we needed it ourselves.
Closer than ever.
And still far away.
Our families are spread across Florida, North Carolina, and Maryland. One in five American adults doesn't live near any extended family, and 22 million now work from home. Your calendar holds your standups. Nothing holds your dad's birthday.
And when you do remember, the gift disappears into the mail. They unwrap it hundreds of miles away, you get a thank-you text, and you never see their face.
We ask each other the same question every week: how do we keep being good to each other, and to our families, when we're not in the same place? Giftyy is our answer.
Three things that make Giftyy different.
Intent-based gifting
We don't show you a catalog. Our AI understands who you're buying for and why, then finds the right match.
The reaction comes back
They scan the Giftyy card, watch your message, and record what their face does. Saved to a private archive only the two of you can open.
Premium delivery
Every gift ships beautifully packaged. When they scan the Giftyy card, a private memory unlocks, just for them.
Our Mission
To make every gift feel like it came from the heart.
Not as a transaction. As a moment of genuine human connection, beautifully packaged and permanently remembered.
The principles
behind Giftyy.
Everything we build flows from these three beliefs about relationships and technology.
Empathy first
We design for how people actually feel about relationships, not how they're supposed to.
People over products
Every product decision starts with the recipient, not the catalog.
Simplicity at scale
Gifting should be effortless. We remove every point of friction we can find.
Two founders. Building for ourselves.
Rafik Tarbari
Co-founder & CEO
Carnegie Mellon INI. AT&T engineering. PicoCareer founding team. Built Giftyy's full stack: mobile, marketplace, ML.
Ayesha Jean-Baptiste
Co-founder & CMO
Duke. FIU. UPMC clinician. The voice of the recipient in every product decision.